Before I becoame vegan, I thought buying cruelty free was the way to go. When you’re not sure what to look for, finding skincare, beauty and household products can be a bit of a minefield, but luckily there are plenty of vegans out there who are more than happy to help fellow vegans look for suitable brands. The best way to go about it is to join a local vegan group who will be able to advise you where you can find products that are available in your local area. Sometimes having a friend who has similar interests to you can also give you the same information.
It was a friend of mine who lives in the US that recommended Deciem’s range of products. I was told that the Ordinary range is very affordable and effective, but I imagined it would be a brand based in the US that would cost a fortune in taxes and postage to get to the UK, but luckily it is so accessible you can purchase it from their UK online shop or go in their store in person in Covent Garden or Old Spitalfields Market. Continue reading “Introduction to the vegan and cruelty free Deciem: The Abnormal Beauty Company”